Here is an Instagram post we recently did for Dixie Nutrition, a health food store targeting the health conscious and active demographic in Southern Utah.
“Social media really starts with exceptional content. It’s quality. It’s relevant. It’s in a specific niche. it really adheres to you own focus so that you can essentially become known as the go to expert for (blank).” -Mari Smith, one of the worlds top experts on Facebook marketing and social media marketing
So how do you create that kind of content? Here are four tips that Mari Smith breaks down in her latest book:
1. Put the focus on case studies
2. Show behind the scenes
3. Stories about how your product or service is actually made
4. Put the spotlight on happy customers.
Social media expert Nicolas Cole makes a good point in his Inc.com article (http://www.inc.com/nicolas-cole/the-1-painfully-obvious-reason-nobody-follows-you-on-social-media-.html):
“Think about how much material there is out on the internet to look at. I could go look at sports cars, or I could look at attractive models, or I could go see what Kanye West said on TV that caused some celebrity to freak out, or I could watch Justin Bieber fall on stage, or I could watch Donald Trump bloopers, or I could watch an amputee squat 200 pounds, or I could…. The list goes on and on.”
Do you really think anyone cares about crappy content? Nope. It’s time to step up your social media game and we can help. Email me at firstname.lastname@example.org